FigureRunning founder @ FORMS

Leonieke Verhoog co-founded FigureRunning in 2011. The app allows users to create art pieces while working out. To date, the app has been downloaded over a million times worldwide and has inspired several other collaborative projects from international typeface drawing competitions to multiplayer tic-tac-toe.

Verhoog is also the Director of Creative Strategy and Medialab Curator at VPRO, the Netherlands public broadcasting organization. Her work focuses on new media makers and digital storytelling while building audiences in unconventional ways.

She will be hosting a talk at FORMS on mobile apps for location-based storytelling.

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